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The Real Estate Corner
Setting the stage for a successful sale
Wednesday, February 22, 2012 • Posted February 23, 2012 11:11 AM • Updated February 23, 2012 11:12 AM

Some of a home’s features can’t be changed. Location and age first come to mind. Other features can be modified at great expense and hassle, like adding a second story or replacing the flooring. And then there are those little touches that don’t cost much—maybe nothing but a little time—that can improve the impression your home makes on potential buyers … whether they’re viewing the home in person or in photos online.

Simplify to show off your home’s assets

You know that when deciding to list your home you should pay attention to curb appeal and remove clutter. But did you know there’s another way to give yourself the best chance at selling quickly and for the highest possible price? That’s where home staging comes in. The goal of staging is to arrange furniture and accessories so they play up your home’s features and allow buyers to see themselves living there.

Staging works best when someone with a practiced eye evaluates your home to give you tips to make it more saleable. It’s a good idea to work with a professional stager because most people have a hard time seeing their own home with the detachment necessary to make good staging decisions. You may think your wall filled with family photos shows the nice personal touch of a loving home. But a home stager can objectively point out that such a display makes it that much harder for prospective buyers to picture themselves in the home.

Don’t take it personally

It’s important to remember that staging your home is different than decorating it. When you hire a decorator, he should take into account your style preferences and lifestyle. When it comes to staging a home, though, it’s all about helping potential buyers focus on the property’s best features while minimizing the less attractive ones.

A stager may recommend moving or removing some of your furnishings or making changes to the décor. He may even bring in new furniture or suggest accessories that can make a difference. You might also get advice about updating the paint colors. Any ideas he offers are to reach the goal of selling your home.

Where do you find an expert?

Your Texas realtor may have experience staging homes. At the very least, she will have some suggestions to get you started and may provide a list of staging professionals for you to consider working with. As with hiring other professionals, you can ask friends or family for referrals, and you should ask for references to contact. Also, make sure to ask the home stager about fee structures, what services will be provided and if you will receive a free estimate.

Once you decide to sell your home, it’s not about you anymore; it’s about the people who will consider buying your home. And the better the impression your house makes on buyers, the closer you will be to making a sale. For expert advice about selling your home, ask your Texas realtor or visit TexasRealEstate.com.

For your real estate needs, please contact Waymond Lightfoot (RE/MAX Genesis) at 210-386-5201.

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