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Pedernales Electric Celebrates 75th Anniversary by Looking Forward
Wednesday, July 24, 2013 • Posted July 25, 2013

The electric utility landscape is shifting - and the change is remarkable. New technologies are dramatically affecting how electricity is generated, distributed and consument. As a society, we look more toward renewable resources while balancing cost and reliability. We also see increased support for sustainability measures and more efficient approaches to energy consumption.

As Pedernales Electric Cooperative celebrates its 75th anniversary, it’s impossible not to note the current shifts. Yes, we are looking back at a rich history. We also acknowledge that, like many other businesses, we have faced organizational and leadership challenges. Now we are looking forward and preparing to address market changes and challenges that will benefit more than 210,000 Central Texas energy consumers

Our 75th anniversary is a good time to pause and reflect on the wisdom of the founding fathers who built PEC as a service organization. While most other utilities’ primary focus is on improving profits, PEC can concentrate on our members’ interests and our communities. This cooperative exists solely to provide service to its more than 210,000 member-owners and help support the communities in which they live.

I am proud to serve as president of the PEC Board of Directors for the remainder of this milestone year and into 2014. As president, I plan to continue assessing and addressing future challenges in the interest of our members. I also know that our board of directors, senior management and all of our PEC employees are dedicated to our mission and our member-owners.

How can PEC best serve Central Texas for the next 75 years? Perhaps it’s new technologies that reduce demand and costs by embracing improved energy efficiency and demand reduction programs. We can also look to develop new partnerships that expand the member-owned generation. We all have a role in the wise use of our energy resources.

I am excited about what the future holds, especially given the leadership that PEC now has with its new chief executive officer, John Hewa. John’s exceptional knowledge combined with his interest in new technologies can give all of us confidence that PEC will not only remain strong for another 75 years but also become a national model for the electric industry.

The views expressed above are the personal views of Dr. Patrick Cox, PEC Board President and District 7 Director. These views do not represent the official position or policy of PEC or its Board of Directors.

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