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PEC Names Co-op Veteran R.B. Sloan Jr. To Serve As New CEO
Wednesday, February 23, 2011 • Posted February 22, 2011

The Board of Directors of Pedernales Electric Cooperative has selected well-respected industry veteran R.B. Sloan Jr. to lead the nation’s largest electric distribution cooperative. Sloan, formerly a utilities director for two municipalities and the CEO of a 120,000-member cooperative, will assume his new role on March 6, 2011.

“The Board sought an agent of change, an experienced utility CEO with proven leadership and managerial skills necessary to lead PEC forward,” said PEC Board President Larry Landaker. “We are confident we have found that leader — a CEO who understands the cooperative business model and a leader with deep experience dealing with member, employee and political issues.”

Sloan brings extensive utility and cooperative experience to through a transition period centered on maintaining member service and reducing operating costs.

“PEC has long been recognized as a leader in the electric cooperative program,” said Sloan. “When I think of PEC I think of outstanding customer service, industry-leading reliability, extraordinary employees and the LBJ legacy.

“I’m pleased to now be associated with this kind of success, and hold as my top priority re-establishing trust with our members, our employees and our elected officials.”

Sloan meets the Board’s goals of selecting a CEO who can develop a partnership with members as the Cooperative moves into the future. “As contradictory as it may sound, I’m an engineer with people skills and a business perspective,” Sloan explained. “My job is to work with the members, the employees and the Board to not only maintain PEC as the biggest cooperative in America, but also to be the best cooperative in America.”

As PEC’s new CEO, Sloan will oversee electric service to more than 236,000 meters, and a business with total plant assets valued at $1 billion and an unaudited 2010 net margin of more than $52 million. His selection culminates a months-long search process begun last summer when the Board partnered with an executive search firm. More than 100 applicants were considered before narrowing the selection to Sloan, who was the Board’s unanimous choice to lead the Co-op.

“We believe people will like R.B. Sloan personally,” Landaker said. “He is respected in the industry, and we have found him to be unpretentious but very determined. I know we all are thrilled he will be assuming the helm of PEC within the next few weeks.”

Sloan has studied PEC’s deep history and is excited to root himself into the Texas Hill Country. “I intend to meet with all our stakeholders, one-on-one if necessary, to share the PEC vision,” Sloan said. “I’m open to debate, dialogue and discussion and will seek and welcome any forum to accomplish this.”

He noted that employees are the front line of contact for all members, and is clearly focused on building a strong relationship with staff. “I intend to meet with employees to be sure they understand the task we have been assigned and to seek their support in re-establishing trust and moving forward.”

Sloan has been married for 36 years to Rita C. Sloan. They have two grown children, both of whom have completed advanced degrees.

Previous positions and workplaces include more than 30 years with what now is EnergyUnited cooperative, two years as Director of Electric Utilities for the City of Vero Beach, Fla., and most recently Utilities Director for the City of Danville, Virginia. He began his career and held a number of positions with the Crescent Electric Membership Corporation, which later became EnergyUnited.

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